Skip to Content

Save Carl's Bait Shop Neon Sign

Donate | Save Carl's Bait Shop Neon Sign

 

Iconic Bait Shop Sign Lives On 

Do you remember driving into Fort Pierre on Highway 14 and seeing the iconic, neon sign of Carl’s Bait Shop with the gigantic Northern Pike welcoming you to town?  Soon, that original sign can be seen again, all lit up on both sides, welcoming visitors to the exhibits at the Cultural Heritage Center in Pierre…with your much needed assistance.

The sign was recently donated to the Museum, and we are proud to say that we have the support of present and former business owners who have expressed delight that the sign will be saved and restored.  Fishing enthusiasts still depend on the shop to find bait, tackle, and other necessities for an experience on Lake Oahe and Lake Sharp, some living a shared experience dating back several generations

Since originally opening as Pete’s Bait and Tackle Shop in 1949, Carl’s Bait Shop has been a popular business with several generations. In 1963, Carl Walters purchased the shop and changed the name to Carl’s Bait and Tackle Shop and added the wonderful neon sign pictured above.

To bring it back to original condition including the glass lights on both sides, however, would cost more than $12,000 to restore.

Why should we restore the sign?  Obviously, its iconic value to the local community is important, but fishing is one of the most popular outdoor activities in America and contributes over $271 million to South Dakota's economy as one of the drivers of the state’s economic engine.  It is a sport and a business - and it has supplied generations of families with a common activity, food on the table and great memories 

With assistance from individuals and corporate donors, our intent is to restore the lighted neon northern pike sign and display it in our museum gallery. We will also offer more and better interpretation of wildlife-related recreation and the economic impact it has on our state. We cannot do this alone. Call (605) 773-6003 to learn how you can help us to restore the Carl’s Bait Shop sign or indicate your level of support on the form below. Thank you for your time and your consideration.

Restoration of the iconic Fort Pierre, Carl’s Bait Shop neon sign to display in the Changing Times gallery.....$12,000


*REQUIRED
*REQUIRED
*REQUIRED
*REQUIRED
$
*REQUIRED
*REQUIRED
Visa MasterCard American Express Discover
*REQUIRED
/
*REQUIRED
? Visa®, Mastercard®, and Discover® cardholders
Your security code is the 3-digit code at the end of the signature field on your card's back.

American Express® cardholders
Your security code is the 4-digit code located above the actual credit card number on your card's front.
*REQUIRED